Since 1895, founder Daniel Swarovski’s mastery of crystal cutting defined the company. His enduring passion for innovation and design has made it the world’s premier jewellery and accessory brand. Today, the tradition is still alive as Swarovski delivers extraordinary everyday style to women around the world. From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. Every piece tells a story and embodies over 120 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.